Let us reveal a little about the new shining gem of the gaming industry… serious games or, more focused on NGOs, games for change are those particular games developed with an educational purpose in mind.
Although there is an ongoing debate on whether such games are indeed helpful for learning goals or if by playing, the users remain only with… the fun of games, which therefore trivializes the subjects they should be educating on, the certainty is that more and more conferences are held worldwide (obviously or not, the US is the engine of this movement) regarding this, more scholars are agreeing to its uses, more game designers develop such games and yes, more organizations use them to promote their campaigns, communicate and inform their public in their goal to enhance social action.
There are numerous examples of such games in the NGO field, starting, of course, with the largest INGOs. Whilst I do not want to openly sustain serious games (as I am merely in the beginning of my research on this matter with my Master thesis), I encourage you to test such games and decide whether in your particular case this kind of edutainment does make a difference, other than just spending some free time…
on new media, activism and edutainment... and all in between 